I have analysised 2 adverts for music digipaks.
Ministry of Sound - The annual 2011
The advert starts off with a popular sound with a definate base line to it and the colours in the background being vibrant colours which represents the music on the CD. While the different clips of music from different tracks is being played there is someone talking over the top creating a voice over and telling you the relevant important facts. He talks about the CD facts, artists on it, the number of tracks, and who it is created.
This is very important as this is the only things the audience need to know is told to you. Throughout the video there are the bright colours and the dance music soundtracks, which resembles a nightclub where this music would be played.
Green Day - American Idiot
This advert is an album created by Green Day called American Idiot. On this advert they have done what most advertising companies do which is largely include the album art onto the adverts, and in this case the album cover is enlarged to fill the page. The advert is simple showing only a small picture and the title. The picture shows a grenade in the shape of a heart and this means that the Iconic sign is that love is not going well and blowing apart.
Also on this album only shows two colours the powerful red and the white, with a solid black background making the other colours stand out clearly.
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